5 Simple Tactics to Make Email Marketing Your Biggest Revenue Generator
Though email isn’t usually the medium of choice for casual chatting with friends, it’s far from dead. In fact, email is currently the best digital channel for ROI. If you don’t have an email marketing strategy in place, it’s time to build one.
Here are the top ways to craft emails that actually get opened and convert.
Use Your Competitors’ Email Failures To Fuel Your Success
Remember when you signed up for your competitors’ newsletters and collected data during your competitor analysis? Well, now’s the time to use it. Analyze your competitors’ email data and build on the successes and failures of their email marketing campaigns.
Utilize Email Automation To Save Time And Be More Effective
Thanks to email automation solutions like MailChimp, you can send personalized emails to your list based on where they are in the buyer’s journey. This makes your emails much more relevant and compelling, increasing the likelihood that users will open your email and act on calls to actions.
If you’re looking for a simpler email marketing service, Constant Contact offers easy email-building tools and templates along with scheduling automation. These services can also help you improve your targeting, lists, and provide you with insight into your email performance.
Test To Perfection
Before sending out your emails, it’s imperative to test them on several devices. You’ll be surprised to see how different your formatting can look from device to device or on various email clients. See how your emails look on tablets, cell phones, desktops, laptops, and different screen sizes, display resolutions and email clients. Email on Acid is a great tool to help you test emails on different email clients on desktop and mobile. Try to use responsive templates for mobile users.
After you’re sure that your email looks good on all devices, the testing isn’t over. Perform A/B testing to optimize your emails. Test different subject lines, calls to action, copy, images, and days of the week and time of day the email is sent. This way, you can continue to optimize your emails for the best results for your target market.
Slice Up Your Email List
Segmenting your email list will make your emails perform better across the board. eMarketer reports that 39% of marketers who practiced email segmentation experienced higher open rates and 24% saw greater revenue. There are a variety of ways to divide your email lists into narrower groups for better performance. The first segmentation should occur when your user signs up for the newsletter. People who sign up for offers and deals should be on a different list than those who sign up for business news, announcements, or tips. You must deliver what you promised in your email or else users will unsubscribe.
Here are other effective characteristics you can slice up your email list by:
- Geography for in-store offers or local information
- Survey results to segment based on interests, needs and emotions.
- Demographics like age, gender and job title to create content and offer promos that better resonate with your subscribers.
- Position in the buyer’s journey so that you can offer helpful content specific to your readers’ needs.
Send Out Content That Converts
The only way users are going to continue opening your emails, let alone take action, is if you write emails that include information that is useful to the people on your list. Make sure to analyze the readers on each list to learn more about them and their interests.You can interview them or send them surveys to get more data about them.
When you craft your emails, use emotional and sensory words in your subject lines to attract attention and drive users to open your email. Since most people receive multiple emails from businesses every day, you need a subject line that makes yours stand out. Make sure to also use the powerful word “you” in your subject line and throughout your copy.
Your email content should stay true to what you promised your users your emails would provide them when they signed up. After all, they signed up for a reason. If you’re not providing them with the content they hoped for, they’ll unsubscribe. Finally, always give people a reward for reading your emails, whether that reward be a discount or a helpful tip.