Never generic
We like to think of ourselves as problem solvers.
We like to think of ourselves as problem solvers.
After several years in corporate advertising, we saw the need for a more efficient and intelligent approach to marketing as a whole. Not everything needs to be so complicated or confusing. Businesses often get in the habit of siloing all of their marketing assets, looking at them individually rather than allowing them to all work together efficiently.
The core of the Capacitr team all grew up with similar experiences. Each one of us is a self-starter, incredibly disciplined and unwilling to give up. Each person on our team is focused on their core area of competency but has enough exposure through the work we do and the process we take to understand all the moving parts. Our developers are well-versed in technical SEO, our writers know what is functionally pragmatic.
We also consider ourselves as “generational hybrids” – an amalgamation of the hard working, disciplined Generation X-ers and the tech-savvy, short-attention younger generation. With the experience and ability to understand the best traits of each, we can create strategies and tactics that effectively resonate with our client’s audience and are focused on ringing the cash register. This is what we consider our radioactive spider, our adamantium skeleton – the ability to bring everything together and effectively ring the cash register for our clients.
A certain space exploration style video game is responsible for injecting the word capacitor in our heads at the time we were thinking about names, but that is only the beginning. When thinking about it, the function of a capacitor is very similar to what we do. A capacitor is an electrical device that is used for storing and releasing energy. Similar to a battery, It provides stored electrostatic energy to something in order to allow it to function. Capacitors function differently within different circuits, in some instances they stabilize power flow and in others they help fine tune power levels to reach specific settings or frequencies.
We considered this a perfect analogy to the work we do for our customers. We seek to “power up” our clients’ web presence and then stabilize and fine tune to reach our goals. One issue remained, spelling. Frequently people would write the word out with the wrong vowel at the end of the word, so we simplified that and dropped the last “o” to come up with the name Capacitr.
A.G. Ferrari
Acquirgy
Altec
Atlassian
Baltimore Center
Baywork
BBlocks
B.E. Atlas
Beavers Holdings
Bernhard Capital Partners
Berghoff Brewery
Blue Plate
Brusters Ice Cream
Carte Coffee
CDW
Chicagoland Beverage
Clark Street Sports
Clear Clinic
Clearlink
Crust
Custom Concessions
Curtiss Knives
David’s Kosher Foods
Dr. William Adams
EatDrink SF
Encanto Pisco
Faraday Bikes
Fuji
GammaNine
Glenmark Foods
Golden Gate Restaurant Assoc.
Hairmax
IIDA
Imminent Threat Solutions
International Truck & Engine
JLG
Klein Tools
Kovitz Investment
Lavazza
Leatherneck.com
Lettuce Entertain You
LIFT
Limmer HTC
Livible
MADE Gallery
MacRostie Winery
Mercury Insurance
Mitsubishi
Moo & Oink
Navistar
Noise13
Pacific Catch
Pampers
Partners by Design
Prometheus Design Werx
Protonex
Ronald McDonald House
Schweiger Dermatology
Serta
Smithfield Foods
Steven Dayan, MD
Strawberry Frog
ThermoSpas
Tom & Eddies
Verdant PR
Young Marines
Water Tower Dental
Whitney Architects
ZeLux